This can be done by transferring all keywords Special Database from modified broad to broad. We tested this for our customer. The results Significantly more search volume was achieved with +66% impressions and +52% clicks. +58% more turnover was achieved and +79% more transactions. The ROAS was identical and at the desired target. In both Special Database cases, the budget was not restricted. The test shows that you can achieve much more search volume with broad advertising. As a result, much more turnover can be achieved for the same Special Database Target ROAS. In addition, many new keywords were discovered that would normally never be advertised.
For example, the word 'insurance' was Special Database triggered on 'car insurance' because Google estimated that this search intent was somewhat similar. The advice is also to test for your account whether broad advertising is of added value. Please note the following Test this through a campaign experiment in Google Ads. Make Special Database sure there's one difference between the campaigns: the match type you use for broad match keywords. Run the test for at least 3 weeks, giving the new campaign a 'learning period' to build data for the bid strategy. Therefore, only perform the final analysis on the data from week 2. Check the search terms and only Special Database exclude if you are sure that a search term is not interesting.
For example, the search term 'health Special Database insurance' if you do not offer health insurance. Based on the test, you can determine whether broad advertising offers added value. Rate this based on your end goal of the Special Database campaign. Step 4. Make ads and landing pages more dynamic Visualization of dynamic ad text. Visualization of dynamic ad text. You now have more search volume through broad advertising. The next step is to increase the relevance of ads and the landing page. In this way you ensure that more clicks go Special Database to your website and ultimately more visitors convert.